Generali Insurance AD, part of the international Generali Group, one of Europe’s oldest and most stable insurance organizations, has officially joined the Bike2Work initiative as a partner. The collaboration reflects Generali’s long-term commitment to sustainability, employee wellbeing, and social responsibility.

Generali Insurance AD is among Bulgaria’s leading insurers, trusted by more than 200,000 clients, including individuals and large corporate partners. The company offers a broad range of solutions — from motor and property insurance to health coverage and specialized corporate products — all backed by a personalized approach tailored to each client’s real needs. With over 140 offices nationwide and its modern online portal My Generali, the company ensures fast, accessible, and convenient service across the country.

Guided by the global strategy Lifetime Partner 27: Driving Excellence, Generali places sustainability at the heart of its business model. The company’s goals include reducing its carbon footprint, supporting renewable energy, encouraging diversity and inclusion, and investing in solutions that benefit both people and the planet.

In Bulgaria, sustainability is already one of Generali’s core development pillars. The company reduces the environmental impact of its operations and supports social initiatives such as The Human Safety Net, which helps at-risk children and families. Each year, Generali’s employees and agents take part in the Global Challenge, organizing events and campaigns to raise funds for partner organizations like the “For Our Children” Foundation.

Physical activity has become an integral part of Generali’s corporate culture. Since 2022, the company’s leadership has encouraged employees to leave their cars behind and choose sustainable ways to commute — on foot, by bike, or scooter.

Generali Insurance AD proudly supports initiatives that make cities greener and people healthier — because being a true Lifetime Partner means standing by society every step of the way.