Generali Insurance AD is part of the international Generali Group, one of the oldest and most stable insurance groups in Europe. In Bulgaria, the company is among the leading players in the sector, trusted today by over 200,000 clients, including both individual customers and large corporate partners.
We offer a wide range of solutions – from motor and property insurance to health coverage and specialized corporate products. What sets us apart is our commitment to a personalized approach, providing solutions tailored to the real needs of each client. Thanks to our extensive network of over 140 offices across the country, as well as our modern online portal My Generali, our services are easily accessible, quick and convenient, both in major cities and smaller towns.
Our mission goes far beyond traditional insurance. Guided by the global strategy Lifetime Partner 27: Driving Excellence, Generali places sustainability at the very heart of its business model. This means reducing our carbon footprint, supporting renewable energy, encouraging diversity and inclusion, and investing in solutions that benefit both people and the planet. Being a Lifetime Partner means that we do not just respond when something goes wrong — we actively support healthier lifestyles, stronger communities, and a more sustainable environment.
Generali Insurance AD has already made sustainability one of the core pillars of its development. From reducing the environmental impact of our operations to supporting social causes such as The Human Safety Net, we see corporate responsibility as an everyday practice, not just a statement. Every year the Generali Insurance team and our agents join efforts in the Global Challenge of The Human Safety Net initiative. Throughout the month of June, colleagues and friends organize various events and campaigns to raise funds. With this, we support our partners at “For Our Children” Foundation, to secure a better future for at-risk children and their families.
One of the main themes consistently present in our challenges is physical activity. It not only brings us health but also reminds us of our responsibility to the planet. Since 2022 our executive directors have challenged the team to leave the car in the garage and choose sustainable alternatives. We have turned movement into a mission—by covering long distances on foot, by bike, or scooter, we not only take care of our own health but also reduce our carbon footprint.
Partnering with Bike2Work gives us yet another opportunity to act on our values and to support an initiative that creates real benefits for people and communities. Cycling is more than a means of transport — it is a movement that brings people closer to their cities, reduces stress, improves physical wellbeing, and significantly cuts down CO₂ emissions. By joining forces with Bike2Work, we want to inspire our employees, partners, and clients to choose cycling not only as a practical way to move but also as a conscious decision for a greener future.
Generali Insurance AD is proud to stand behind projects that make our cities greener and our people healthier – because being a true lifetime partner means being there for society at every step of the way.
